Instagram Logo Launch

Client: Instagram
Role: Storyboard, Design & Animation

For this one we worked closely with the design-team at Instagram - sifted through loads of sketches, ideas, and work-in-progress assets to tell the story of how they went about redesigning their much-loved logo. Together with main man Joe Donaldson, we art directed, storyboarded, designed and animated this mixed media extravaganza and had a lot of fun in the process! Also massive shout-out to our DP - the insanely talented Jon Paul Douglass.

Directed by: Buck
Executive Creative Director: Ryan Honey
Executive Producer: Maurie Enochson
Producer: Emily Rickard
Creative Director: Joe Donaldson
Art Director: Rasmus Bak
Design: Joe Donaldson, Rasmus Bak
Director of Photography: Jon Paul Douglass
Animation: Rasmus Bak, Joe Donaldson, Nick Petley
Art department: Joe Donaldson,Rasmus Bak, Xoana Herrera
Music And Sound-design:  Antfood

Selected stills: